🇨🇦 Proudly Canadian Made in Niagara 🇨🇦 - We ship worldwide! - FREE SHIPPING over $100 (CAD only) + FREE local pick up in Grimsby, Ontario always. Processing time is 3-5 business days as most products are made to order.

ABOUT US

We believe wholeheartedly that ingredients matter. We source everything from our raw materials to packaging as locally and ethically as possible. Our mission is to be anything but "lip service" and be fully transparent about our ingredients and process. We are cruelty free; the only animals we test on are ourselves! 

We're a brand you can trust. Products are made by a certified cosmetic formulator + aromatherapist. Our Health Canada paperwork is up to date and we are fully insured. We believe in doing things the right way and your safety is our priority.  

 

MEET THE MAKER

Howdy! I’m ANNETTE the chief beauty officer! I endured a major health scare a few years back which ultimately inspired me into starting a natural, ethical and plant based beauty brand. After being frustrated with complicated ingredient listings, I knew there had to be a simpler way. I wanted to create beauty products that are fun yet effective and with ingredients that you can pronounce or identify easily. I used to collect lip balms (hello lip smackers anyone?!) so I love figuring out ways to bring back nostalgia in a more natural way.

The philosophy of “ingredients matter” came from realizing that everyone and everything in your life can make you better. What you eat, what you put on your body, who you choose to surround yourself with. We source everything from raw materials to packaging as ethically and locally as possible. We source 80% of our supplies from Canada and are really proud we've been able to maintain this despite A LOT of odds against us.

We deeply believe in community over competition and have collaborated with several other women led, like minded beauty brands to extend our product range without copying or competing against others.

I am a former corporate gal with an educational background in: merchandising, marketing, culinary and am a certified aromatherapist. During pandemic lockdowns in 2020, I earned my diploma for cosmetic science formulator. 

It gives me great joy to help others feel beautiful while making these products with my own two hands. It's an honour to see our products being enjoyed and hearing stories of how life changing some products have been for some. I am so grateful for all of you and your support; no order goes unnoticed. Ever. Thank you for the job love times a million xo Annette 

* for more information on my career, please visit my LinkedIn profile: https://www.linkedin.com/in/annette-smith-25b80734/

 

MEET OUR TEAM

CRYSTAL, Events Specialist 

We met in a coffee shop in 2019 and it was an instant connection. Crystal has not only been an incredible asset to the business but has become a best friend in the process. Crystal is always happy to jump in and help whenever she’s needed: events, stickering + kit-ing, brainstorming or deliveries. Her positivity and sense of humour make her an absolute pleasure to be around. I believe you attract your people; Crystal shares a lot of the same values...on any given day, you'll catch her and gloss boss at the gym, grabbing a soda break while having life chats. Crystal is a super mom to two littles. She's been in customer service / retail for over 18 years. Crystal maintains that she's an introvert despite being outgoing for her job. Her favourite products are the blueberry acai lip balm and our lip balm / gloss charm bar. 

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EMIL, Brand Ambassador

Not only is Emil and incredible human, he's also a pilates instructor, wellness + mental health advocate and motivator extraordinaire. We believe in building REAL and organic relationships so it seemed only natural to have one of our top customers and someone who shares our values to become and influencer for our brand. Follow Emil on instagram or tiktok @officiallyemil | use code EMIL10 at checkout to save on your next online order!

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AWARDS & ACCOLADES

  • 2026 WINNER Can Gift Best Booth, new exhibitor

 

 

 

  • 2023 PLATINUM WINNER Niagara Community Votes, cosmetics + perfumes
  • 2022 PLATINUM WINNER Niagara Community Votes, cosmetics + perfumes
  • 2021 WINNER 40 Under 40 Niagara Award 
  • 2021 PLATINUM WINNER Niagara Community Votes, cosmetics + perfumes