Howdy! My name is Annette. A few years ago, I endured a grand mal seizure caused by stress and exhaustion. I made a BIG decision to de-toxify my life. I ditched chemical ridden products, food that didn't nourish me, people who weren't enhancing my name it. I learned the hard way that INGREDIENTS MATTER whether that’s what you’re eating, who you hang around with or what you choose to do for a living.

I started making my own natural cosmetics after being frustrated with long, confusing lists of ingredients I couldn’t pronounce. I would give my creations out as gifts to friends and family. One day, after some encouragement, I set up at Etsy shop. We haven't looked back since. 

As a former corporate hustler; I have been in the retail industry for over 20 years and have been able to transfer many of those skill sets over to my entrepreneurial journey. My educational background is in visual merchandising, marketing, culinary and I am also a certified aromatherapist. I love being able to combine all of my skills into this passion project.

It gives me great joy to source natural, local, high quality ingredients to make the best, chemical + cruelty free cosmetics. I love being able to help others FEEL BEAUTIFUL. I am so grateful for all of you and your support - #JobLove times a million xo

* for more information on my career, please visit my LinkedIn profile:



CRYSTAL our EVENTS SPECIALIST is always happy to jump in and help whenever she’s needed. During covid, she helped us deliver orders locally and is always willing to sticker and brainstorm! Her positivity makes her an absolute joy to work with. Here’s more about Crystal:

“I am a mom of two little ones. I love working with people because it allows me to meet others from all walks of life. I have been working in customer service / retail for 13 years. Even though work requires me to be outgoing and social in my every day life, I am very much an introvert. If I had to pick a favourite product, it would be the lash growth elixir or the lemon lavender lip balm.”